Saturday, March 3, 2012

Shop for Good: Lotty Dotty/Innocence in Danger

Lotty Dotty is partnering with Innocence in Danger to raise funds for abused children and women affected by child abuse to sex slavery – joining together to eradicate heinous crimes.

The “Have a Heart” dress is specially designed by co-founder and CEO Shevanne Helmer to remind people to be passionate about the love we have for one another. This package will be sold on our website and other websites for $70 -- donating $20 for each package sold to Innocence in Danger. In order to reach our goal of raising $7,000, we need to sell 350 special “Have a Heart” t-shirt packages.

In order to jumpstart and draw attention to this campaign Lotty Dotty will be donating 150 t-shirts to be placed in the gift bags at Innocence in Danger fundraising dinner on the Thursday, March 8th (Woman Days) at the Pavillon Gabriel in Paris.

One of the brand commitments, when Lotty Dotty was started, was to use and portray our dolls as positive role models that influence the way young girls view themselves. Everyone can identify with one of our dolls as they represent 5 different ethnic groups or nationalities.

Lotty Dotty's goal is to sell special t-shirt packages with Lotty Dotty paper dolls wearing a signature bow dress and including a special “Have a Heart” outfit.
The “Have a Heart” dress is specially designed by co-founder and CEO Shevanne Helmer to remind people to be passionate about the love we have for one another.

About Lotty Dotty: Founded in 2009 by Maya Persaud and Shevanne Helmer, two American women living in Paris, France, the company has designed and patented a revolutionary line of high-fashion T-shirts featuring screenprinted doll figures, that can be dressed interchangeably with Velcro-backed designer mini-outfits. Harking back to childhood memories of playing with paper dolls, Maya and Shevanne named the company Lotty Dotty after one of their early favorites. The company also serves as a showcase for unknown talented designers who create the mini-outfit collections, and are promoted on the company's website. Lotty Dotty uses organic and recyclable materials as much as possible and is dedicated to aiding women and children charities. So far Lotty has collaborated with the Susan G Komen for the Cure, the largest breast cancer fundraising organization in the US.

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