Based on data revealed this
week at the Department of Labor's Child Labor Cocoa Coordinating Group
(CLCCG), the non-profit groups behind the Raise The Bar, Hershey campaign (Global Exchange, Green America, the International Labor
Rights Forum, and Oasis USA) concluded that while many companies have
increased their commitments to reducing child labor in the communities
they source from, others lag behind, notably Hershey and Barry
Callebaut.
Hershey's commitment to initiatives supported by the CLCCG was only 17
percent of Mars' (its largest competitor in the US) and Barry
Callebaut's was only 11 percent of Mars' commitment. Hershey, the
largest chocolate maker in the United States, brings in over $5 billion
in revenue every year. Barry Callebaut is one of the largest suppliers
of chocolate in the world. As two of the biggest chocolate companies in
the world, Barry Callebaut and Hershey are just as responsible as their
counterparts for the atrocious labor conditions of the cocoa sector. And
yet, both have been miserly when it comes to the fight to remove
children from the cocoa fields of West Africa.
In addition, the NGO's critiqued
the quality of Barry Callebaut's and Hershey's programs. Hershey's only
initiative to fall under the CLCCG program requirements is the CocoaLink,
program, which sends text and voice messages to farmers to discourage
the use of child labor and encourage more efficient farming techniques.
This program was launched in March of 2011 and to date has 3,720
subscribers registered in Ghana, where there are an estimated 700,000+
cocoa farmers. CocoaLink has reached less than 1% of cocoa farmers in
Ghana, and no farmers in Cote D'Ivoire.
By Hershey's own testimony, only
about one third of the text messages address social issues, a portion
of which mention child labor. As there is still no evaluation report on
this program, it remains unclear whether these messages have had any
substantial impact on farmers' lives. In fact, Hershey's own anecdotal
reporting suggests the program is slow to progress "due to low literacy
levels and the general unfamiliarity with mobile phone usage."
Barry Callebaut's program aims
to build two schools in two cocoa growing communities; a number that
appears irrelevant compared to the estimated 36,000+ schoolrooms needed
in these regions.
No matter how many schools are built or how many health centers are
staffed, the balance of power in the cocoa supply chain will remain in
the hands of cocoa exporters and chocolate brands unless cocoa farmers
can be empowered to negotiate a decent price for their crop. Until then,
farmers will continue to live in poverty.
GREEN AMERICA is the nation's
leading green economy organization. Founded in 1982, Green America
(formerly Co-op America) provides the economic strategies, organizing
power and practical tools for businesses and individuals to solve
today's social and environmental problems.
GLOBAL EXCHANGE is a
membership-based international human rights organization dedicated to
promoting social, economic and environmental justice around the world.
INTERNATIONAL LABOR RIGHTS FORUM
is an advocacy organization dedicated to achieving just and humane
treatment for workers worldwide.
OASIS USA is a non-profit
organization committed to developing communities where everyone is
included, making a contribution, and reaching their God-given potential.
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