Tuesday, February 5, 2013

Buying Green: Happy Family

Nine years ago, Shazi Visram heard a story from a friend: a new mom, torn between time, budget and wanting the best for her child, was having a hard time finding healthy food options. Shazi took her friend’s story and turned it into a plan-- in 2003 she founded HappyFamily, which is now the leading organic brand of baby and toddler meals in the U.S. and will soon be found on shelves at Target stores across the country.
Shazi has an inspiring story (in the early days of the company she was pregnant herself, and frequently found herself sleeping on a yoga mat on her office floor after long days!?!). Target’s behind the scenes magazine A Bullseye View has a great article about how HappyFamily was built, how they adapted to the needs of a growing market, and most importantly, the philosophy behind the brand.

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