Friday, January 4, 2013

Buying Green: Chipotle Apparel

If you've never eaten at a Chipotle Mexican Grill, I think you're missing out on some tasty burritos. Warning, though - they are huge! One of my favorite things about the restaurant is their focus on Food with Integrity and responsible agriculture, including local ingredients when possible, sustainably raised plants and animals. They're taking that same focus into apparel.

Chipotle Mexican Grill’s online web store offers Chipotle-branded apparel and merchandise made with eco-friendly materials such as organic cotton, sustainably harvested wood and recycled billboards. You can get T-shirts, hoodies, baby onesies, tote bags, skate decks, water bottles, and more. Chipotle is working together with Loomstate, because both food and clothing ultimately start from the same place, the farm. The partnership is a joint commitment to environmental and social responsibility, with a focus on the highest standards in the ingredients both Chipotle and Loomstate use, the materials they source, and their methods of production. 

I got one of the  kids' t-shirts to review. It's very soft and lightweight - it will be a perfect summer shirt. I picked the "grow row" which does have a logo on the front, but you can also get cute shirts that just have a small logo on the arm, or ones that are even more obviously from Chipotle. Either way, the apparel is USA-made and organic cotton, both very strong reasons to purchase. And the prices are very fair for organic cotton apparel!

Disclosure: I got a complimentary t-shirt to facilitate this review. 

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