Thursday, September 13, 2012

Living Green: Cleanhouse Challenge Facebook App

Seventh Generation and Real Simple just launched Cleanhouse Challenge, an interactive experience designed to educate consumers about keeping a green, healthy house, while incentivizing them with coupons and prizes.
By virtually visiting each room in the house, users discover cleaning tips and environmental and cost-saving ideas that have been created by Real Simple and Seventh Generation’s experts. Each room in the virtual house displays easy, actionable suggestions like how to disinfect toys, care for the finest wood surfaces naturally, remove stains from shower curtains and improve indoor air quality. To watch one of the interactive tips videos featured in the virtual house, click here.
After touring each room, users are rewarded with coupons for discounts on Seventh Generation products and Facebook badges to show their expertise in keeping a green home. If users complete every room of the house, Seventh Generation will donate 10 dollars (up to $15,000) to, an environmental organization focused on solving the climate crisis.
The Cleanhouse Challenge will be hosted at, and Seventh Generation Facebook page from until October 31. To take the Cleanhouse Challenge, click here.
About Seventh Generation
Seventh Generation is committed to being the most trusted brand of household and personal-care products for your living home. Seventh Generation also offers baby products that are safe for your children and the planet. The company derives its name from the Great Law of the Iroquois Confederacy that states, "In our every deliberation, we must consider the impact of our decisions on the next seven generations." Every time you use a Seventh Generation product you are making a difference by saving natural resources, reducing pollution, and making the world a better place for this and the next seven generations. To read more about Seventh Generation's corporate responsibility, visit the 2010 Corporate Consciousness Report.
About Real Simple
Real Simple launched in March 2000 to provide inspiring ideas and practical solutions to help today’s busy woman navigate her everyday life. The brand creates a community in which consumers can share their ideas and learn about women like themselves. With a monthly print magazine, robust website, tablet editions, mobile apps, licensed products, books, special issues, and a strong social media presence, Real Simple enjoys a total monthly audience of 15 million. Real Simple is published by the Time Inc. Lifestyle Group, a division of Time Inc., the largest magazine media company in the U.S.

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